effects of cold water shock

Diving into cold water can be deadly – here’s how to survive it

Diving into cold water can be deadly – here’s how to survive it

Many will have read the news story about the sad death of Cameron Gosling who died from cold water shock after jumping into the River Wear on a hot summer’s day. Sadly, Cameron’s death is not an isolated case. About 400 people die annually in the UK as a result of being immersed in cold water – more than die from cycling accidents or fire. Most of the casualties are males under 30 years of age, and most are reported to be good swimmers.