Personalized nutrition, where your DNA tells you what to eat and what not to eat, is gaining momentum. And for those with money to spare, a number of companies now offer fully personalized nutritional advice aimed at improving your overall health.
I easily remember laughing at Wile E. Coyote trying to catch the Road Runner while watching Saturday morning cartoons as a child. I can still see the Coyote walking slowly through the sweltering desert, sun high in the sky, sweating, tongue-hanging-out, about to collapse from heat, hunger and thirst. Then, BEEP! BEEP! the Road Runner would fly past, and the chase was on with a perfectly revived Coyote.
Do you remember your first kiss? What about your grandma dying? Chances are you do, and that’s because emotional memories are at the core of our personal life story. Some rare moments are just incredibly intense and stand out from an otherwise repetitive existence of sleeping, eating and working. That said, daily life, too, is replete with experiences that have a personal emotional significance – such as disagreeing with someone or receiving a compliment.
How can you know that any animal, other human beings, or anything that seems conscious, isn’t just faking it? Does it enjoy an internal subjective experience, complete with sensations and emotions like hunger, joy, or sadness? After all, the only consciousness you can know with certainty is your own. Everything else is inference. The nature of consciousness makes it by necessity a wholly private affair.
Many will have read the news story about the sad death of Cameron Gosling who died from cold water shock after jumping into the River Wear on a hot summer’s day. Sadly, Cameron’s death is not an isolated case. About 400 people die annually in the UK as a result of being immersed in cold water – more than die from cycling accidents or fire. Most of the casualties are males under 30 years of age, and most are reported to be good swimmers.