Impact ejecta is material that is thrown up and out of the surface of a planet as a result of the impact of an meteorite, asteroid or comet. The material that was originally beneath the surface of the planet then rains down onto the environs of the newly formed impact crater.
Some of this material is deposited close to the crater, folding over itself to form the crater rim, visible here as a yellowish ring. Other material is ejected faster and falls down further from the crater rim creating two types of ejecta: a "continuous ejecta blanket" and "discontinuous ejecta." Both are shown in this image. The blocky area at the center of the image close to the yellowish crater rim is the "continuous" ejecta. The discontinuous ejecta is further from the crater rim, streaking away from the crater like spokes on a bicycle.
(Note: North is to the right.)
The University of Arizona, Tucson, operates HiRISE, which was built by Ball Aerospace & Technologies Corp., Boulder, Colo. NASA's Jet Propulsion Laboratory, a division of Caltech in Pasadena, California, manages the Mars Reconnaissance Orbiter Project for NASA's Science Mission Directorate, Washington.
Source: NASA press release