How SpaceX revitalized rocket launch coverage

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By TJ Cooney

Image Credit: TJ Cooney

The live streams from SpaceX have much of their roots from the final launch of the Space Shuttle. Elon Musk and company have really invested in the story telling ability of their youtube channel, and it has paid huge dividends. With the hiring of a small army of talented producers and film makers, they have set the tone for live launch storytelling. 

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