Health Mind & Brain

‘Wear red, get noticed’ – and other subtle psychological ways colour affects us

Some of the earliest applied research into colour was carried out by Louis Cheskin at the Color Research Institute of America founded in the 1930s. A pioneer in the field of marketing psychology, Cheskin argued that consumers make automatic and non-conscious assessments of products based not just on the product itself but derived from all its characteristics as determined by each of the senses. One major sensory feature is colour. 

Health Check: is margarine actually better for me than butter?

Only 20 years ago butter was the public villain – contributing to raised cholesterol levels and public concern over an increased risk of heart disease. Now this public perception seems to have been reversed, and reality cooking shows seem to use butter in every recipe. But what has caused this shift in perceptions and is it based on scientific evidence?

Does sugar make you sad? Science suggests so

The thought of a cupcake, skillfully frosted with fluffy vanilla icing, may put a smile on your face, but research suggests that, in the long term, a sweet tooth may turn that smile into a frown – but not for the reasons you think. In a new study, published in Scientific Reports, my colleagues and I found a link between a diet high in sugar and common mental disorders.

Exercise can be punishing – but here’s how to stop thinking of it as a punishment

The fitness industry is said to be worth £4.4 billion in the UK alone. But, despite medical research telling us that exercise will help us live longer, the majority of people do not engage with health and fitness. Could it be that exercise is still considered a punishment – as it was in Victorian prisons? Or do we just need to increase the fun and social aspect to exercise to get more of us working up a sweat?

Hate vegetables? You might have super-taster genes!

Do you hate vegetables? You’re not alone. About 20% of the population are “super-tasters”. Super-tasters have more taste buds than other people and are super sensitive to the bitter compounds found in some food and drinks, even at low concentrations. If you have inherited super-taster genes then cruciferous vegetables (flower vegetables in the cabbage family) like bok choy, broccoli, Brussels sprouts, cauliflower, radish, swede, turnip, and watercress will taste disgusting.

We know too much sugar is bad for us, but do different sugars have different health effects

Our recent article published in the Medical Journal of Australia found that Australian and European soft drinks contained higher concentrations of glucose, and less fructose, than soft drinks in the United States. The total glucose concentration of Australian soft drinks was on average 22% higher than in US formulations.